Google’s Interest Based Ads Go to Feeds
In early April, Google clarified some misconceptions about AdSense after they changed AdSense URLs to DoubleClick URLs. In an extension of that clarification, Google has posted to the AdSense for Feeds...
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Google Testifies About Privacy in Washington
Today a joint hearing on online advertising between two subcommittees of the House Committee on Energy and Commerce is being held. Google’s Deputy General Counsel Nicole Wong is giving a testimony...
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7 Behavioral Targeting Privacy Principles
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer...
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Yahoo Lets Users See How They’re Being Tracked for Ads
Yahoo has launched a tool it’s calling "Ad Interest Manager" in beta. The tool is designed to provide transparency and let Yahoo users make decisions about how they want their information to be exposed...
View ArticleGoogle Extends Ad Targeting Based on Browsing History. Good or Bad?
Remember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass...
View ArticleGoogle Enabled Advertisers To Target Users Based On Sensitive Health Info
Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from...
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Will This Make Facebook Ads More Effective?
The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts...
View ArticleFacebook Adds Like-Based Data To Interest-Based Ads
Last year, Facebook announced that it would start including information from websites and apps its users use to serve interest-based ads to them. Since then, the company has been gradually rolling out...
View ArticleGoogle Extends Ad Targeting Based on Browsing History. Good or Bad?
Remember Google's interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass...
View ArticleGoogle Enabled Advertisers To Target Users Based On Sensitive Health Info
Google has agreed to take steps to stop "privacy-intrusive" ads related to information about users' health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from...
View ArticleClik here to view.
Will This Make Facebook Ads More Effective?
The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts...
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